Oct 10 2014 : The Times of India (Mumbai)
5 FACTS YOUR JEWELLER WILL NEVER TELL YOU


IMPORTANT ASPECTS BEYOND THE 4CS
Excellent symmetry Excellent polish Nil fluorescence Factors like fluorescence, symmetry and polish impact the brilliance and the price of the diamond.We say: Insist on these details in the purchase certificate.

FANCY SHAPES COULD BE A BETTER OPTION

We say: Shapes like pear and marquise appear larger than round diamonds, are equally beautiful and cost at least 20% less.

HOW CREDIBLE IS THE CERTIFICATE?

We say: Insist on certificates only from reputed labs like GIA, HRD and IGI.Local labs give higher ratings which inflate the price.

CLEAR RETURN AND EXCHANGE POLICIES

Many jewellers have ambiguous policies for return and exchange, and consumers tend to lose value in case they intend to return or exchange their diamonds.We say: Insist on a 30-day free return and lifetime exchange policy.

COMMITMENT OF CONFLICT-FREE DIAMONDS

We say: Insist on a written undertaking that the diamond is not from conflict areas such as Sierra Leone, Angola, etc.

Apart from the massive savings, transparency is another factor that consumers can be sure of when buying online.When you buy at CaratLane.com, not only do you get the lowest price guaranteed, but the portal's model saves you more than 50% on exquisite diamond jewellery . By eliminating intermediaries, the portal sources directly from 4,000 reputed diamond vendors the world over. The portal allows you to go beyond the 4Cs and choose conflict-free diamonds from reputed labs like GIA, thereby giving you various options across shapes and settings. Their consumer-friendly policies, like the 30-day free return (no questions asked) and lifetime exchange ensure complete peace of mind. There is a flat 5% off on all solitaire purchases `2,00,000 and above.