COURSTEY Apr 21 2017 : The Economic Times (Mumbai)
AFTER FACEBOOK AND TWITTER - Central Officials Get Instagram Training
Our Political Bureau
Communication wing officials being trained to post better quality pictures on platform
After PM Modi has become the most followed world leader on photo-sharing app Instagram, the Centre is training its communication wing officials to help them post better quality pictures on the social media platform. The purpose is to reach out to more people, especially youngsters.
The first such workshop held on Thursday was attended by I&B minister M Venkaiah Naidu and minister of state Rajyavardhan Singh Rathore. Participating officials were taught by senior Facebook and Instagram officials on how to make use of the tool for official communication.
According to a recent study, PM Modi is the world's most followed leader on Instagram, with nearly seven-million followers. He had posted only over 53 photos on his account, but each of his posts received an average of 2,23,000 interactions, the study observed.
At the workshop titled `Instagram for Better Gover nment Communication', Naidu said Instagram would be an appropriate place for the government to visually engage with citizens and other stakeholders, including the new generation of digital users.
“The colours of India celebrated through its festivals, cultural practices and region-specific dresses could best be experienced though visuals,“ he said.
The I&B ministry has been training government officials on clicking better photographs too. Senior of ficials at Facebook and Instagram, Ankhi Das and John Tass-Parker, were among those who interacted with the participants and ministers. Venkaiah Naidu said Instagram as a communication platform for gover nment would be like a “rainbow to visualise the story of emerging new India and implement the prime minister's vision of minimum government, maximum governance“.
Naidu iterated the need for users to be responsible on social media. “Sensationalism will not take you anywhere. One has to be closer to truth, especially in a medium like this. Transformation comes with information and information with confirmation is ammunition,“ Naidu said, adding it was time ministers spent time in learning new techniques and methods of communication.He said one should also be careful of morphed pictures.
Press Information Bureau principal DG Frank Noronha added that special efforts were being made through regional languages on social media so that official communication reaches as many people in the country as possible.